Experience instantly fuller, longer lashes that stay flawless from dawn to dusk with a mascara designed for natural volume and weightless definition.
Introducing LushLure, a tube mascara that seals each lash in a slim micro-tube for lift and separation without heaviness or clumps. The 360-degree brush with 296 ultra-fine bristles ensures precise, fanned-out separation from root to tip.
Wear it all day with confidence—the formula is waterproof and sweat-resistant for up to 24 hours, resisting smudges, flakes, and fading through workouts, rain, and busy days.
When it’s time to remove, micellar water sweeps it away cleanly, thanks to nourishing shea butter, castor oil, and plant waxes that leave lashes soft and healthy with no residue.
LushLure is vegan and cruelty-free, ophthalmologically and dermatologically tested, and meets cosmetic safety standards. It comes in two shades, noir and brown, and weighs 0.16 oz / 4.5 g. Available colors: #01 Noir, #02 Brown. Ingredients: Water, AcrylatesEthylhexyl Acrylate Copolymer, Glyceryl Stearate, Alcohol, Glycerin, Carnauba Wax Copernicia cerifera, Stearic Acid, VPEicosene Copolymer, Shea Butter (Butyrospermum parkii), PVP, Castor Seed Oil (Ricinus communis), Aminomethyl Propanol, Phenoxyethanol, Xanthan Gum, Ethylhexylglycerin, Laureth-21, Tocopherol, Iron Oxides (CI 77499).
How LushLure differs: micro-tube wrapping, not pigment layering, yields a natural-looking fullness that endures. For extra drama, apply a second coat before the first dries to extend length and volume without clumping. Buildable, not bulky, and sweat-ready.
- Start at the lash roots with the 360-degree brush, sweeping upward to coat each lash with the micro-tube formula for length without weight.
- Before the first layer dries, add a second coat for more volume and a fan-like finish—no clumps.
- Go about your day knowing it resists sweat and water; remove with micellar water at night to reveal clean, healthy lashes for tomorrow.